REACH (Rural Entrepreneurship for Art and Culture Heritage) is a non-profitable &
voluntary organization engaged in the task of generating awareness of India's art, tradition
and cultural practices at the grass-roots level. REACH tries to preserve native wisdom and
knowledge by striking a harmonious bond with modernity.
REACH, a voluntary youth movement which promotes intangible aspects of Indian cultural
heritage by promoting Indian Classical Music, Classical Dance Forms, Folk
Music, Yoga, Meditation, Crafts and other aspects of Indian culture.
REACH, has had its fair share of events and emotions and through the time, we bring a
glimpse of great signatures from the fields of Art and Culture, people like
Pt. Birju Maharaj, Pt. Rajan Sajan Mishra and Pt. Kishen Maharaj, Pt. Hariprasad Chaurasia,
Shri. Hariharan, Shri. Kailash Kher, Ustad Ghulam Ali, Ustads Ahmed Mohammed Hussain, Shri. Narendra Singh Negi, Wadali Bandhu
Naseeruddin Shah, Govind Nihalani, Prakash Jha, Tom Alter, Ratna Pathak Shah,
Cinematic confluence of the talents of Shyam Benegal and Adoor Gopalakrishnan, Habib Tanvir
REACH-Virāsat, the world's only 15-day arts' festival organized by hundreds of young
volunteers and welcomes diverse performers and participants - Dancers, Musicians, Painters,
Potters, Writers, Actors, Acrobats, Kite-Makers, Photographers and many more, giving a
superb public audience that is involved in their art form.
REACH provides an opportunity to culturally passionate students and professionals across
the globe to learn about our rich and diverse folk tradition with its attendant myths, legends,
rituals, folklore - for people to explore rich cultural traditions and practices and preserving
their heritage and one’s identity as it shapes one’s values and sense of belonging.
Join us for an excellent opportunity to inherits glorious heritage and lasting traditions.