We respect your corporate organization, as it represents the highest ideals of strengthening grass root arts and nation building. We invite you to be a part of the Virāsat experience.
The Festival seeks your support in the form of sponsorship and participation in the festival. Financial planning and conservative spending ensure that we wrap up the expenses of this mammoth festival within tight budget.
The Key Benefits for supporting the Festival include:
• More than a million footfalls
• Over a 100 awe inspiring concerts
• Generates media buzz worth more than Ten Crore Rupees (source India Media Monitor, New Delhi)
• Fortnight long sustained brand exposure & recall
• Brand Association with celebrity & grassroots artistes
• Media tie-ups with leading channels and news networks
• Visitor profile includes high purchasing power, upper middle class families with youth predominating
• Over 50,000 young participants of the age group 18 to 20 years
• Exposure to your brand through stage events and captive audiences, projecting it as culturally conscious committed to the Indian ethos
• Your brand gets associated with the most recognizable and looked forward to event and artistes at a fraction of the cost of what you would pay in a metro
Curtain-raiser Co-Sponsor
Before the Festival commences, we hold a curtain raiser press meet at the national capital, New Delhi. This is a media event where we invite some of our major benefactors, celebrity attractions of the festival and exhibit products (paintings, sculptures, music and dance productions, merchandise) of festival. The event marks the preview and launch of the event, The Curtain-raiser co-sponsor is entitled to:
1, Logo on all Collaterals & Publicity Material
2. Festival Director expresses thanks to the brand
3. Brand's silent audio-visual commercial (provided by sponsor) appears on the AV screens/signage at the curtain- raiser venue
Star Concert Sponsorship
The festival features star concerts on weekends, featuring high value artistes such as (as in the past) Hariharan, Jagiit Singh, Ghulam Ali, Hans Raj Hans, Manoj Tiwari, Rahat Fateh Ali
Khan, Hariprasad Chaurasia etc. These concerts attract huge audiences and the Star Concert Sponsor is entitled to:
1.Logo on invite for specific concert .
2 Brand's silent audio-visual commercial (provided by sponsor) appears on the AV screens/signage at star concert venue
3. Logo on concert specific publicity collaterals such as banners, press adverts, inserts etc.
Segment Sponsor
The Festival is divided into several segments that cater to specific interest groups. These segments are popular events attracting large niche audiences, The segments include:
Theatre Festival
Weeklong event featuring star attractions in the form of theatre groups. Habib Tanvir, Naseeruddin Shah Nadira Zaheer Babbar, Lilette Dubey, Dinesh Thakur, Tom Alter, Dr. Mohan Agashe have already been part of Theatre festivals at Virāsat.
Ideal for luxury brands and niche market products. Service providers like mobile companies that can offer free passes to valued clients.
Painters' Sculptors' Camp
10-day event, featuring a few star names (as in the past), Anjolie Ela Menon, Arpana Caur, Manjit Bawa, Jatin Das have participated in the past, and about fifteen established artistes, working in a public space at the festival venue. Ideal for stationery, educational, art related brands. Ideal for luxury brands, art materials, and creative product businesses.
Virasat SADHANA
Classical dance, vocal & instrument performances on the main stage of Virasat by students from various schools of Uttarakhand & other states.
Sit & Paint is a painting segment where youth of different age group participate.
Treasure Hunt is a segment to find out a particular thing inside Virasat Village through clues hidden at various places. This activity provides them information & knowledge of craft, tradition & culture.
Inter-School Heritage Quiz, based on Heritage, art, craft and culture, this segment provides the students in depth knowledge of history of our culture.
Workskops
Rangoli - known as Alpana, Kolam and by other names, is a traditional art of decorating courtyards and walls of Indian houses, places of worship. The powder of white stone, lime,
rice flour and other cheap paste is used to draw intricate and ritual designs. The folk art is based on the belief that the gods are fond of cleanliness and things of beauty.
Kite Flying - National Award Winning artisans from Lucknow, Uttar Pradesh, conduct kite-flying demonstrations and 102 kites are flown on a single string.
Khurja Pottery - The famed Khurja pottery of Uttar Pradesh speaks a distinctive clay language of its own giving students and people visiting the festival their maiden opportunity to work on the potter's wheel.
Puppetry - Kathputli, a traveling form of entertainment, uses the age old ballads, retold in the voice of the puppeteer. Puppets are strung on the stage and recount historic anecdotes, tales of love as they twirl and move frenetically.
Gond-Mandala Painting & Mural Making - These artists have a peculiar style that reflects their creativity, they paint deities, pictures of nature or simply an event of a day-to-day life. Very colorful and descriptive, artistes from Indira Gandhi Rashtriya Manav Sangrahalaya, Bhopal, Madhya Pradesh, create wall murals and paintings.
Virasat Sadhna, a four day, event offers a great opportunity to the best-known public schools in Dehradun, Rishikesh, Haridwar, Roorkee and Mussoorie.
Ideal for educational material businesses, professional training institutes and universities.
Doon Film Festival
Weeklong event featuring retrospectives of two renowned cine-artistes in their presence. Shyam Benegal, Adoor Gopalakrishnan Prakash Jha, Govind Nihalani, Amol Palekar etc. have already participated.
Ideal for all products, especially service providers like mobile companies that can offer free passes to valued clients.
Wisdom Talks
Talks and Panel Discussions by leading names in the fields of art, culture, media, politics and industry, on themes related to heritage and culture add to the intellectual output of the festival.
Ideal for all products looking for budgeted, high value exposure.
Street Dancing Festival
Street and external venue events in educational institutions, parks and public spaces attract large impromptu crowds. In all, there are five to six such events.
Ideal for product launches
Literature Festival
2-day event featuring English and vernacular literary personalities and about 10, 000 participating students from schools and training institutions. Names like Ashok Vajpeyi, Asghar Wajahat, Prayag Shukl, Kamleshwar etc. have been part of this segment.
Ideal for publishers and luxury brands.
Urdu Poetry Festival
An evening Mushaira featuring poets like Nida Fazli, Bekal Utsahi, Nawaz Deobandi, Wasim Barelvi, Shahrayar have been an integral part of this segment.
Ideal for niche market product businesses.
Evening Sponsorship
The festival evenings provide an exuberant mix of folk concerts, Programs, craft and cuisine evenings The evenings are relaxed affairs with large crowds attending the event. The evening sponsor is entitled to:
1, Logo on invite for specific evening
2. Brand's silent audio-visual commercial (provided by sponsor) appears on the AV screensaver at evening venue
3. Logo on evening specific publicity collaterals such as banners, press adverts, inserts etc. Infrastructure Supporter
You can support the festival stage, crafts' village, food courts and become partners in the event. Same exposure as curtain-raiser sponsor.
Media Partner
By combining substantial media coverage and space to the festival and a little financial support media houses can take advantage of the festival's rich programming, the buzz created by it in the region and large audiences.
We look forward to collaborating with you…..